Bahia Shehab, _A Trade in Dreams: A Century of Egyptian Print Advertising_ (AUC Press | Cairo, 2026)
https://aucpress.com/9781649033024/
Paperback $34.95/ ÂŁ29.99/ LE900.00
252 Pages, 9.50 Ă 8.25 in, 350 b&w and color illus.
>> Drawing on over 350 images of magazine and newspaper ads, #BahiaShehab reveals how consumer culture intertwined with political, social, and economic change during the period between 1880 and 1980 in #Egypt. She shows how the Egyptian market navigated the influx of European and American luxury goods, from fine fabrics and jewelry to agricultural machinery, and how these items became symbols of aspiration and, at times, ignited a wave of national resistance. At once a visual feast and a compelling history of commerce and industry in Egypt, _A Trade in Dreams_ sheds light on a time when ads did more than sellâthey mirrored dreams, ambitions, and the realities of a nation in transition.
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