I don't often put on my professional hat when posting on here, but I need to say a few words about the #PresidentialDebate from the point of view of a 23-year #communications professional whose work has dealt almost entirely with policy communications. That's included working on both electoral and lobbying campaigns, including debate prep. A short 🧵 : 1/
communications
最常见的操纵:关于心理操纵、洗脑、影响/诱导 ——
列表-3 链接更新完毕:https://start.me/p/nRBzO9/iyp-3
该列表的主题是媒体/宣传、心理操纵、欺骗/诱导/影响,社交工程。
【1】
影响公众意识的操纵手段非常之多:从日常生活中广泛使用的简单方法,到专业信息战中使用的高度专业化的方法,应有尽有。
一些最为常见的操纵手段,甚至更难识别。
比如,
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第一种方法可以叫它 “按需泄漏”。
具体是这样的:
各种媒体都开始播报据称从某个“秘密但很可信的来源”获得的信息。
这样做往往正是为了研究公众舆论对某个秘密计划的新项目的反应。
如果公众舆论的反应是积极的或中性的,那么这个新项目就会得到实施,而不必担心这些行动会导致社会抵抗。
如果舆论的反应是负面的,那么就有可能 "驳斥"耸人听闻的消息,宣布其为 “假新闻/无稽之谈",然后组织更多的信息对舆论产生影响,以改变民众对计划实施的项目的态度。
似乎最近几天里中国内地就有近似的动态(未经详细研究,不做具体深入)。
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另一种方法叫 “三明治”,也很流行,就是把目标政客的致胜信息放在一个从根本上改变其本质的环境里。
使用“三明治”的方法多种多样。比如:
(a) "毒药夹心三明治” —— 将对候选人有利的观点夹在否定的引言和否定的结论之间。这种叙述方式会中和正面的意见,使其变得隐形。
b) "糖心三明治"是"毒药夹心”的反向用法:在正面的引言和结论之间加入负面的观点,以塑造政治活动主体“总体正面”的形象。
当你有情绪的时候,你的眼睛会主动去抓取符合既有情绪的部分,而忽略掉有矛盾冲突的其他部分。这就是受众受影响的过程。
…… 未完
#INFOWAR #psychological manipulation #psychology #communications #心理操纵 #宣传 #心理学
My first podcast! Okay, the primary brain behind this is actually my old friend and occasional partner in crime Ratha Lai of Critical Impact Consulting. In the first episode of "Spin Doctors" we look at #debate preparation and strategy through the lens of the recent #Harris-#Trump cataclysm. Watch for future episodes in the coming weeks! #media #communications #USPol https://www.youtube.com/watch?v=BfG6Cq-FGEQ
I’m Lauren, a creative professional and writer in Cape Town.
I love all things #reading #writing & #design - I have a #communications and #GraphicDesign business & many #creative interests
I’m #SelfPublishing soon!
After connecting with the #IndieAuthor community I made a series of #canva #tutorials to help them design and market their #books
My flagrant use of tags here is a good representation of my approach - full enthusiasm at max speed 😂
I look forward to connecting!
My employer, the Monterey Bay Aquarium, is hiring a Director of Communications
https://www.dsgco.com/search/22041-mba-director-of-communications/