Every weekend I look back at the preceding week in Kpop and pick out a music video or performance that have particularly liked. This week I have chosen Billlie – ZAP.
When I first heard ZAP, I did not really care for it because it has an aespa/Everglow girlcrush sound that does not usually appeal to me that much.
However, after playing the MV a number of times, I’ve found that ZAP has grown on me. Perhaps this change on my part illustrates what psychologists call the repeated exposure effect.
But why was I replaying the MV before the onset of that repeated exposure effect?
The visuals! Although long hair offers all sorts of styling and hairography opportunities and often looks beautiful, I am almost always thrilled to see idols with shorter hair. So I was delighted that the MV features both the auburn Siyoon and the dark haired Moon Sua with short hair.
In addition, the overall look of the MV appealed to me. The black and the red, the outfits, and the overall simplicity of the MV -- perhaps the beneficial consequence of a tight budget enforcing visual discipline – all provided me with visual pleasure.
Nothing Billie has done has ever impressed me as much as RING X RING , and ZAP has no chance of displacing that striking debut in my affections. In fact, it’s not even in the running for my Song Of The Year. Nevertheless, I’m happy I can answer “Yes!” to Haruna’s closing “Can you feel it?”
Billlie – ZAP
https://youtu.be/iqCx5RfI6Tw?si=ScpiwLHtqHnu5zTC
#Kpop #KpopOfTheWeek #Billlie #ZAP #Hair
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