📢 BREAKING 🚨 Australia's Top News website rankings for September came out yesterday. newscomau No1 (!) with 10.99m readers, ABC News No2 with 10.97m and 🥁 Guardian Australia is the 5th biggest news website in Australia. Thanks to the 7 million people who visited GdnAus in September 🙏
Big news is newscomau overtaking ABC for the No1 position in September, for the first time since November last year. Otherwise No3-7 all held the same rank as last month. Only 3 sites in the Top10 gained audience in September – newscomau, GdnAus and Yahoo. SBS dropped -646k down to 10th, helping BBC and Yahoo shift up to No8 and 9, respectively.
The Age surprisingly dropped 3 places to No14, losing almost -298k audience. They haven't been lower than No11 in the rankings for at least 8 years. Recently they've been around No11, but not long ago they'd been firmly in the Top10 all the time. I had to scroll back to my September 2018 rankings post* for the last time The Age dropped out of the Top10. *There were a few months in that time where I only had a Top10 to share rather than a Top20.
Herald Sun also dropped 3 places to No18. Surprisingly in an AFL Grand Final month, both The Age (-298k) and Herald Sun (-188k) lost audience, while the AFL (classed as a news website!) had a huge audience gain of +597k. AFR dropped to No20 after losing -409k audience, while Courier Mail returned to Top20 for the first time since May.
Another record to mark – this is the first time in history that Guardian Australia has been ranked No5 or higher for 14 consecutive months Until this record run, we almost always held the No6 or 7 spot in the rankings.
It's been quite a while (April) since I last shared the Top20 Australian News website rankings here. So I'll link to that post in comments
#audience #media #audiencedevelopment #audienceengagement #audiencegrowth #seo #search #newsproduct #product #engagement
