Ornithologist Abner Peacock sells off his modest-selling birdwatching periodical to a charlatan who turns it into a girlie mag, making it a massive financial success. After Peacock and the magazine are taken to court on obscenity charges, he unwillingly becomes a reluctant hero and ends up a swinging libertine.

The town of Primrose, Arizona is beset by outlaws, so the towns people hire Fletcher Bissell III (A.K.A. The Silver Dollar Kid) as their new sheriff. Fletcher is so cowardly the townsfolk are sure that the local outlaws will be too proud to gun him down. This proves to be the case, and the outlaws hire their own cowardly gunfighter, Chicken Finsterwald, to go up against The Silver Dollar Kid.