Gordy LaSure's passionate about film. He eats film, he drinks film, and sometimes he'll even watch a film. But most of all he loves talking to people about film: whether a comely student with low confidence and a father complex, a Studio 'development' exec who doesn't trust his own judgement, or the countless people Gordy LaSure's encountered in his capacity as the web moderator on an Excessive Sweating Discussion Forum. Gordy LaSure's alwaystalking about films and how they'd be a shit ton better if only people would pull their asses out of their ears and listen to Gordy LaSure.
The voyage of this book can be categorised as an attempt to understand How In Hell Film Works. Why are some films bad, and some films terrible?How come just a handful of films (Titanic, Porky's, Dirty Harry) are any good at all? Gordy'll tell you How and Why, and he'll give you a slug of Wherefore on the side. And he doesn't shoot from the hip; he shoots from the gut.

Would it be too much to say that my somewhat-wry prose has changed the way the film community thinks about itself (and indeed how it thinks about the concept of community)? No. It wouldn't. In fact, it's actually pretty insulting that this so-called 'Community' hasn't done more to acknowledge (or even begin to repay) its undoubted debt to me.
Richard Ayoade is many things - film director (of Submarine and the forthcoming The Double), comedy actor (The IT Crowd), comedian and TV presenter (Gadget Man). Ayoade on Ayoade captures the director in his own words: pompous, vain, angry and very, very funny.