This subversive documentary unpacks the tricks brands use to keep their customers consuming — and the real impact they have on our lives and the world.

Vic dreams of going to sea as a member of the crew captained by Halvar, his father, who unfortunately thinks that the child is too weak to embark with him and his brave warriors in search of dangerous adventures; but fate will offer Vic the opportunity to prove to Halvar that he is a true Viking.