Welcome back to Elmore, where the laws of reality are a joke, and family life is anything but ordinary. Whether he's battling an evil fast-food empire, facing off against a sentient AI in love with his mom, or trying to stop Banana Joe from wearing pants — Gumball Watterson drags his brother Darwin, sister Anais, and the rest of the town of Elmore along for the ride. With even wilder stories, bigger twists, and surreal humor, the show is so amazing that they had to rename it!

Vic dreams of going to sea as a member of the crew captained by Halvar, his father, who unfortunately thinks that the child is too weak to embark with him and his brave warriors in search of dangerous adventures; but fate will offer Vic the opportunity to prove to Halvar that he is a true Viking.

This subversive documentary unpacks the tricks brands use to keep their customers consuming — and the real impact they have on our lives and the world.