Optimistic Hiori can’t turn away anyone in need. Awkward Ruka can’t make friends, even when she tries. But they have one thing in common: they’re magical girls, Reflectors! Now this pair will use powers to help resolve emotional struggles and protect Fragments of people’s hearts.

This is Meiro-machi (Labyrinth Town), the town of fortune-telling. In town, there is a fortune-telling shop called Urara, where girls aspiring to be fortune-tellers come from all over the country. Chiya, who was raised in the mountains, comes to the town with a purpose, but what is it exactly? There, she meets Kon who is always serious, Koume who loves all things western, and the shy Nono. Their fun days of living together as apprentice fortune-tellers are about to begin.

The story centers on a little girl called Sana, who is one of the children that holds the power of "Alice's Dream," an ability that enables her to materialize anything she imagines. After escaping a lab where she was a test subject, Sana ends up in a normal world where she encounters an old man named Zouroku, but will he help her?

Yōto Yokodera is a schoolboy who is unable to express his true feelings freely. After hearing about the wish-granting Stony Cat, he decides to try and make an offering to lose his facade, only to meet Tsukiko who wishes instead to be more discreet with her feelings to become more adultlike. Who'd have thought the rumors of the wish-granting Stony Cat turns out to be true; transferring the facade that Yōto wishes to lose into a classmate who needs it more and making it difficult for Tsukiko to show even the slightest of emotions on her face. Being on the same boat, they both search for ways to remedy the situation.