THE STORE is a film about the main Neiman-Marcus store and corporate headquarters in Dallas. The sequences in the film include the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china and porcelain and many other goods. The internal management and organizational aspects of a large corporation are shown, i.e., sales meetings, development of marketing and advertising strategies, training, personnel practices and sales techniques.

Utitlising humour, fantasy, animation, poetry and theatrics, Hochman and her crew challenge the male establishment for ignoring the first meeting of the National Women's Political Caucus and Shirley Chisholm's bid for US vice-president.