The marketing is misleading, in fact a straight up lie. You do not get nearly as many upgrades as fast to keep it fun or engaging. After the first few resets the progress basically slows down to a crawl. It forces you to play actively - log in daily, do quests, check back in every few hours, some minigames only doable while in game. But the rewards are so atrocious and non-existent, and gameplay if you can even call it that is so mind-numbingly exhausting, its a wonder it is so well reviewed. I guess most players stop at the honeymoon period of constant upgrades and stop before reaching the slog.

The achievement trap and the pacing are clear manipulations by the dev to make the player spend money. If you haven't started playing, good do not fall for it, there are much better idle games out there. If you are like me and hate yourself, play if you want but DO NOT SPEND a single dime on this game.