Joe and Casey trouble-shoot for the phone company. They try to prove that Joes's girl Ethel's boss Dan is a crook but are trapped by criminals and left in a burning building.

To prove his thesis that any product--even one that doesn't exist--can be merchandized if it is advertised properly, a young man gets together with his father's savvy secretary to market a non-existent laundry soap. Complications ensue when his "product" turns out to be more successful than even he imagined--and now he has to deliver.

Two sisters from Indiana, the wide-eyed and innocent Mae Thorpe, and her more streetwise sister June, move into the Rolf House for Homeless Girls in New York. With June's help, Mae obtains a job as a stenographer for the scientist Joseph von Schraeder, while June gets work as a telegraph operator at Western Union.