Ex-Green Beret Matt Collins is kidnapped along with his fiancée, Lauren Sadler, by crazed hunter extraordinaire Danton Vachs. Every year he holds a contest where people can purchase the right to hunt down and kill a human being. This time, Collins is to be the hunted. Vachs uses Lauren as motivation for Collins to really fight to survive and thus provide the buyers with a truly exceptional hunt. Collins is turned loose on an uncharted island and four killers set out to find and kill him.

'Hell' is the name of the hero of the story. He's a prisoner of the women who now run the USA after a nuclear/biological war. Results of the war are that mutants have evolved, and the human race is in danger of extinction due to infertility. Hell is given the task of helping in the rescue of a group of fertile women from the harem of the mutant leader (resembling a frog). Hell cannot escape since he has a bomb attached to his private parts which will detonate if he strays more than a few hundred yards from his guard.