The untold story of the personal battles that gave rise to the $100 billion video game industry and a 50-year-long, multi-generation epic featuring corporate coups, industrial espionage, secret burial grounds and the promise of unimaginable riches being just one cartridge away. The only constant through the saga is this: When you think you've won, you're actually at your most vulnerable.

It was 1990: Sega, startup gaming co. assembled a team to take on Nintendo, world's greatest video game company. A make or break conflict pit brother against brother, Sonic against Mario and, American capitalism against Japanese tradition.