When a filthy rich video store magnate Johnny Rose, his soap star wife Moira, and their two kids - über-hipster son David and socialite daughter Alexis - suddenly find themselves broke, they are forced to live in Schitt's Creek, a small, depressing town they once bought as a joke. With their pampered lives now abandoned, they must confront their new-found poverty and discover what it means to be a family, all within the rural city limits of their new home.

Aspiring director Corky St. Clair and the marginally talented amateur cast of his hokey small-town musical production go overboard when they learn that Broadway theater agent Mort Guffman will be in attendance.

The tension is palpable, the excitement is mounting and the heady scent of competition is in the air as hundreds of eager contestants from across America prepare to take part in what is undoubtedly one of the greatest events of their lives — the Mayflower Dog Show. The canine contestants and their owners are as wondrously diverse as the great country that has bred them.