After 30 years on the road, a veteran jewellery salesman is forced to show his young replacement the tricks of the trade. But when the kid introduces him to the ladies of the "Altoona Riding Club," the old dog is introduced to a whole new set of "tricks."

The untold and intimate life story of one of the greatest American photographers of all time, Bert Stern. After working alongside Stanley Kubrick at Look Magazine, Stern became an original Madison Avenue 'mad man', his images helping to create modern advertising. Ground-breaking photos of Elizabeth Taylor and Richard Burton, Marilyn Monroe and Twiggy, coupled with his astonishing success in advertising, minted Stern as a celebrity in his own right.