Reverend Brooks leads his small Iowa town in a contest to stop smoking for a month. But some tobacco executives don't want them to win, and try everything they can to make them smoke. If townspeople don't go nuts from wanting a cigarette, or kill each other from irritation and frustration, they will win a huge prize.

From Amos 'n' Andy to Nat King Cole, from Roots to The Cosby Show, black people have played many roles on primetime television. Brilliantly weaving clips from classic TV shows with commentary from TV producers, black actors and scholars, Marlon Riggs blends humor, insight, and thoughtful analysis to explore the evolution of black/white relations as reflected by America's favorite addiction.