An anthology of four comic moral tales about the hypocrisies surrounding sex in 1960s Italy: frothy young love and office politics in the big city; milk advertisements that begin to haunt an aging prude; a trophy wife enduring her husband's very public affairs; a lucky ticket-holder at a small town fair.

When Gelsomina, a naïve young woman, is purchased from her impoverished mother by brutish circus strongman Zampanò to be his wife and partner, she loyally endures her husband's coldness and abuse as they travel the Italian countryside performing together. Soon Zampanò must deal with his jealousy and conflicted feelings about Gelsomina when she finds a kindred spirit in Il Matto, the carefree circus fool, and contemplates leaving Zampanò.