An American ambassador to Israel tries to bring peace to the Middle East conflict through unconventional methods, but his efforts are hampered at every turn and his personal life threatened.

Jerry Webster and Carol Templeton are rival Madison Avenue advertising executives who each dislike each other’s methods. After he steals a client out from under her cute little nose, revenge prompts her to infiltrate his secret "VIP" campaign in order to persuade the mystery product’s scientist to switch to her firm.