The explosive trajectory and tragic demise of iconic music retailer Tower Records, and the legacy of its rebellious founder Russ Solomon. Two hundred stores in thirty countries on five continents. In 1999 it made $1 billion. In 2006 it filed for bankruptcy. What went wrong?

This documentary examines the Seattle scene as it became the focus of a merging of punk rock, heavy metal, and innovation. Building from the grass roots, self-promoted and self-recorded until break-out success of bands like Nirvana brought the record industry to the Pacific Northwest, a phenomenon was born.