Using testimonies by pioneers and witnesses of the times, delve into the feverish visual culture the media generated – with far-fetched examples of canine television games, seduction manuals, aerobics class while holding a baby, among others.

Spain, 1975. Franco's death opens the door to the possibility of uncensored cinema. After two years of relaxed censorship, it is abolished in 1977, and the “S” rating is created to protect viewers from films that may “offend their sensibilities.”