Stroker Ace, a champion NASCAR driver, is standing at the top of his career, but is getting fed up with having to do as he's told. In between rebelling against his sponsor (a fried chicken chain)'s promotion gimmicks (like making him dress up in giant chicken suit) he spends the rest of the movie trying to bed the buxom Pembrook.

When a Conservative TV crusader threatens to shut down beloved brothel The Chicken Ranch, proprietress Miss Mona Stangley and her girls won't go down without a fight.