Benson is a Casanova who tricks women into having sex with him before leaving them. He is content with this game until he meets Jamison, a real operator who poses as an exiled prince and not only gets women to share his bed but also to give him money to help him fund his supposed counter-revolution.

Jerry Webster and Carol Templeton are rival Madison Avenue advertising executives who each dislike each other’s methods. After he steals a client out from under her cute little nose, revenge prompts her to infiltrate his secret "VIP" campaign in order to persuade the mystery product’s scientist to switch to her firm.