An American takes up bullfighting to impress the ladies but learns to respect the sport.

Karen Harrison is a spoiled, rich, American predator who falls head-over-heels for the brooding, tormented, about-to-retire matador, Luis Santos who has inexplicably run away prior to a corrida that was to occasion the "alternativa" of a young, up-and-coming bullfighter.

Passing through a town, a farm boy aspiring to be a bounty hunter rescues a woman who has been tricked into working in its brothel and the two travel towards his father's ranch.