Brash single mother Nikuko is well-known for her bold spirit, much to the embarrassment of Kikuko, her pensive yet imaginative daughter. In contrast to her mother, Kikuko wants nothing more than to fit in as she navigates the everyday social dramas of middle school. Life in the harbor is peaceful until a shocking revelation from the past threatens to uproot the pair's tender relationship.

Welcome to Maebashi City, Gunma Prefecture. For first-year high school student Yuina Akagi, her middling life takes a wild turn the moment a mysterious frog named Keroppe shows up and asks her, “Why don’t you become a witch?” Alongside Azu Niisato, Kyoka Kitahara, Choco Mitsumata, and Mai Kamiizumi, Yuina and her friends are excited to make people’s dreams come true as the Maebashi Witches.

Marie, the second daughter of a poor baron’s household, is treated like a servant by her parents. Even at Marie’s birthday party, her beautiful elder sister, Anastasia, is the star. Outside, Marie bumps into Count Kyuros Granado, who falls for her at first sight. Yet, due to a misunderstanding, the Count proposes to Anastasia. After a tragic accident, Marie must marry the count instead!

In a world where only witches can cast magic, they must avoid being seen by ordinary people while casting. While Coco does her chores, she daydreams of becoming a witch. When a young witch named Qifrey visits her village, Coco uncovers the “absolute secret,” becomes Qifrey’s apprentice, and begins her studies. This is the story of children who encounter despair, yet reach out toward hope.