Radio singer Glory Eden is publicized as the ideal of American womanhood in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample booze, jazz, gambling, and men. When the strain of representing "purity" brings her to rebellion, the sponsor and his nutty henchmen pick her a public-relations "sweetheart" from fan mail, who turns out to be a hayseed.

An on-the-lam New York card shark marries a small-town librarian who thinks he's a businessman.

When a major newspaper accuses wealthy socialite Connie Allenbury of being a home-wrecker, and she files a multi-million-dollar libel lawsuit, the publication's frazzled head editor, Warren Haggerty, must find a way to turn the tables on her. Soon Haggerty's harried fiancée, Gladys Benton, and his dashing friend Bill Chandler are in on a scheme that aims to discredit Connie, with amusing and unexpected results.