In this fairytale-like melodrama, Choi Kang-ju is engaged to an eligible young lady from a small southern island, Doo Rim. But, there's one problem: the first bride of the family's first son is always cursed to die.

Of the high-rolling top 'hot celebrities' of the wealthy upper class in Korea's high society, Kang Hye Na is the one desired by the men, feared and hated by the women. Being the only successor to the largest conglomerate company, Kang San Group, Kang Hye Na has both the looks and the background. She is the owner of the 'Lady Castle' and lives a 'princess-like' life with her servants.