Loveless

Loveless is the second studio album by the Irish rock band My Bloody Valentine. It was recorded between February 1989 and September 1991, with vocalist and guitarist Kevin Shields leading sessions and experimenting with glide guitar technique, non-standard tunings, digital sampling, and meticulous production methods.

Preceded by the EPs Glider (1990) and Tremolo (1991), was widely praised by critics for its sonic innovations and Shields' "virtual reinvention of the guitar". However, after its release, Creation owner Alan McGee dropped the band from the label as he found Shields too difficult to work with, a factor alleged to have contributed to the label having to sign a co-ownership deal with Sony Music to stay financially afloat. My Bloody Valentine struggled to record a follow-up to the album and broke up in 1997, making Loveless their last full-length release until their eventual reunited effort m b v in 2013.