@developerjustin @Flipboard
Flipboard have done this the right way, by engaging directly with the Fediverse. They have multiple human-run curation accounts ( @NewsDesk, @TechDesk, @ScienceDesk @CultureDesk @ArtPhotosDesk etc) on their own Mastodon instance, posting interesting stories and boosting other people's posts. They did this before Flipboard.com itself fully linked up with the Fediverse.
They've also been very good at engaging directly, have had good conversations with them when asking for help listing stuff on @FediFollows.
They've participated at the grassroots, instead of imposing stuff from the top down. 👍